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Seizmik is completely focused on making UTVs more useful and more fun. We don’t make any products for ATVs—just UTVs.  Seizmik got into the UTV accessory business very early—our first products were rolled out in early 2003. At the time, the only UTVs on the market were the John Deere Gator, Kawasaki Mule, and Polaris Ranger. There was a big need, and we filled it. Since the early days there have been lots of new vehicles introduced, and a whole lot of companies making accessories for them. It’s nice to see the category grow, and I think it’s pretty cool that we got into it before just about all of them. We focus on making things useful, durable, and affordable—in that order.